Beats Tag: A Revolution in Portable Speaker Design

Hyungju Do and Jihye Lee's Innovative Bendable Bluetooth Speaker

The Beats Tag is a unique blend of form and function. Its design, a simple combination of a circle and a rectangle, is not only aesthetically pleasing but also practical. The speaker's body, made of flexible silicon and canvas, can be manipulated into four different forms - hanger, stand, clip, and flat - depending on the user's needs and the listening environment. This adaptability sets the Beats Tag apart from traditional hard speakers and makes it a versatile accessory for any situation.

The design process for the Beats Tag was a meticulous one. Hyungju Do and Jihye Lee collaborated with premium Danish textile brand Kvadrat to create a speaker that not only looked good but also felt good. The result is a speaker that not only has the texture of fabric but also bends like real fabric. The speaker's interface is simple and easy to use, optimized for one-handed operation. It is also designed to be placed anywhere, even on rough and uneven ground, making it a perfect companion for daily life.

The Beats Tag is not just a product of innovative design, but also of cutting-edge technology. The speaker, measuring 85mm x 275mm x 20mm and weighing 160g, is equipped with a 3w speaker and a bendable structure. Its technical specifications, combined with its unique design, make it a standout in the portable speaker market.

The journey to create the Beats Tag was not without challenges. The biggest hurdle was creating a brand-new form factor that was suitable for a bending structure. The designers also had to find color combinations that matched the product's concept and render the canvas material as a rendering. Despite these challenges, Hyungju Do and Jihye Lee were able to create a product that is not only functional but also aesthetically pleasing.

The Beats Tag has been recognized for its innovative design and has been awarded the Golden A' Digital and Electronic Device Design Award in 2018. This award is granted to designs that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics. The Beats Tag, with its unique design and functionality, certainly fits this description.

In conclusion, the Beats Tag is a testament to the power of innovative design and technology. Its unique properties and adaptability make it a game-changer in the portable speaker market. With its blend of form and function, the Beats Tag is not just a speaker, but a lifestyle accessory that adapts to the user's environment and needs.